Terrific insights into the world of blogging. When I first decided to start a blog I wasn't sure of what to expect or what to do really. It showed. Little to no traffic. Sporadic posting followed as discouragement grew. Why spend all this time writing if no one shows up to read it?
I wish I had started out with a copy of this book. The authors give lots of examples and practical advice. Only time will tell if this stuff works, but there is a genuineness and honesty to the writing that makes me believe that it does.