Meh. It was ok. Some good advice in parts but suffered lack of focus, namely it often read like a general motivational writer's guide rather than focusing the tribe aspect. Sean Platt & Danny Iny's book How To Build A Blog was actually more insightful in this regard. As for the general writer's pep talk, it was pretty bland. The guy is a blog writer and the book reads like one. But hey it was free for Kindle and they always say not to look a gift horse in the mouth.